Meet the Phat Paddle, our paddle tail lure. Here's why it belongs in your tackle box.

What sets the Phat Paddle apart from other paddle tail lures? It's built tough — sturdy construction that holds up trip after trip, whether you're just starting out or have been fishing for years.

The Phat Paddle's design draws strikes from all kinds of fish, and it's effective on fish of all sizes — from the small ones to the trophies. One bait in your tackle box can cover a wide range of species, which makes every trip more productive.

The Phat Paddle is the kind of bait you reach for trip after trip — and we think it'll earn a permanent spot in your tackle box too.



Watching how different fish react to the Phat Paddle is half the fun — the more you learn about what triggers them, the more fish you catch.

Give the Big Phat Paddle Lure a try on your next trip — whatever your experience level, just tie one on and let it do the work.