We've got a new addition to the tackle lineup: the Owner Twistlock hooks. We added them because the design is genuinely different, and they rig up with our soft plastics better than just about anything else we've tried.

The Twistlock is known for its design and build quality. These hooks drop your bait into the strike zone, add casting distance, and keep your lure swimming naturally on the retrieve.

These hooks are a great match for WM Bayou lures, particularly our Techno Frog and Trick Fin. Rig one up with a Twistlock and you'll see why we pair them together.

The Owner Twistlock features a unique "Centering-Pin Spring" (CPS - patent pending) attached to the hook eye. You twist your bait onto the spring and it locks in place, so your rigging comes out straight and centered every time. Paired with a Techno Frog or Trick Fin, it's a combo that flat-out catches fish.

We only stock gear we'd fish ourselves, and the Owner Twistlock made that cut without hesitation. If you want to get more out of your time on the water, this is a good place to start.

Pair your favorite WM Bayou lures with our new Owner Twistlock hooks and put them to work. We think you'll like what you see out on the water.